Ducati and the Italian University for Design (IAAD) have teamed up for the first edition of the ”Ducati Design Experience“. On 15-26 July 2019 participants can be fully immersed into the world of Ducati icons, under the guidance of Ducati professionals and IAAD lecturers.
Over twelve days, the experience will centre on Ducati and its unmistakable style, with conferences, workshops and experiences. Participants will be involved in a journey into the brand to gradually reveal the Company’s basic values and invite them to join the Ducati design process.
The study path comprises three modules: explore, discover and create. Each module will include educational moments at IAAD’s head office in Bologna and workshops held in the corporate offices. Participants will also have the exclusive opportunity of entering the Centro Stile Ducati to study the complete design development process of a bike.
Attendees will be divided into teams and assigned projects to be developed on various topics. In fact, the course will not only discuss bikes, but the entire world that surrounds a brand such as Ducati, conceiving ideas for new products, business models and opportunities. The final results will be presented to a Design Committee made up of Ducati and IAAD experts. All courses will be taught in English.
Enrolments to the “Ducati Design Experience” summer class are already open and will close on 20 June. For information about admission criteria and procedures, download the brochure or write to: firstname.lastname@example.org.