Ducati

Ducati wins first place at the Concorso d’Eleganza Villa d’Este

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A Ducati Hypermotard 950 concept has won first place in the ”Concept Bikes: New Design and Prototypes by Manufacturers and Independents’ category at the prestigious Concorso d’Eleganza Villa d’Este held at Cernobbio on Lake Como.

The concept bike, created by the Centro Stile Ducati, highlights the double personality of the bike, which combines racing character with an urban warrior. The bike also featured technical details inspired by the MotoGP and a high impact graphic design inspired by urban graffiti.

“I’m delighted with the success received by the concept bike we presented for the competition, which follows the award recently obtained at the Red Dot Awards for the Diavel 1260,” commented Andrea Ferraresi, director of the Centro Stile Ducati. “Style concepts are useful also for presenting new elements, in this case the graphic design in particular, and for evaluating the reactions they inspire. We’re extremely pleased with the success it’s inspired on the social networks. Given the importance and attention that we dedicate to style, one of the basic values of our company, receiving awards on occasions such as this one always makes us extremely proud.”

The Concorso d’Eleganza Villa d’Este, organised for the first time in 1929, was launched in order to celebrate the beauty of historic cars and motorcycles, and is nowadays the most exclusive international competition. The ‘Concept Cars and Prototypes’ category was introduced in 2002, alongside the categories reserved for vehicles of the past, to open a window onto the future of the car and motorcycle sector.

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