Are BSA coming back?

Mahindra have recently been on a bit of a spending spree when to comes to motorcycles. Following the news earlier this week that they have bought the rights to the BSA name, Indian giants Mahindra have announced that they have also snapped up classic Czech brand JAWA for an undisclosed fee – and that we should be seeing new motorcycles bearing these classic names within two years.

Mahindra bought the rights to the dormant British brand BSA for a reported £3.4 million and they have now confirmed that they will utilise the Italian technology centre used to develop Mahindra’s Moto3 bikes to design and launch a range of bikes bearing the BSA and JAWA name plates.

In a statement, Mahindra said that it “aims to co-create a lifestyle mobility company with exciting and relevant partners across products and services, and enter into previously untapped segments using iconic brands like BSA and JAWA.”

Speaking on this development, Dr Pawan Goenka, Executive Director, Mahindra & Mahindra said, “We are very excited about the new journey that we are embarking upon in the two wheeler space. Our focus on the premium, niche segment through Classic Legends (Mahindra subsidiary company) will bring alive some iconic brands like BSA and JAWA, not just in the form of products but as an entire lifestyle”. 

In addition to BSA and JAWA, Mahindra is also the majority shareholder in French scooter manufacturer Peugeot. It also produces a range of small capacity scooters and geared bikes for sale in India.

Comments

bob heasman

Get that bsa on the road again and the road rocket both a classick bikes the only bad part about it they ari a lndian company and the standers would not bethere take my world for it I used to work there on trucks & cars im not a indian I am from the uk

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